Uptick
Brand Refresh / UI Design
From reactive to proactive
ABA-Systems was a highly efficient and widely used property services app, but brand retention was low, and a new name and brand identity was needed.
We assisted in re-naming the business Uptick, creating a fresh new brand identity to help expand market share. We also re-designed the main app interface and front-end of the website, bringing the electronic elements in line with the new brand strategy.
Scope
- Name generation
- Brand Identity
- Campaign
- UI design
- Digital design
Persona
We are a branding studio based in Sydney. We deliver strategic creative across a number of sectors including property, fashion, hospitality and government. Learn more about our studio and our working process here.
© 2022 Persona. Strategic brand design from Sydney, Australia.