Pathways Residences

Brand Development  /  Design  /  Digital Design

A new level of refinement

We where engaged by Pathways Residences to overhaul the brand identity of Pathways Healthcare. The key objective was to develop a residence hierachy that allowed for multiple locations under a single parent identity.

The new brand also needed to convey the high level of refinement and service on offer and communicate the experience residents encounter within the surrounds of the new flagship properties.

 

Scope

-  Name generation
-  Brand architecture
-  Brand identity development
-  Art direction and photography
-  Design

-  Copywriting
-  Website design and development
-  Production management

 

pathways-large-1
pathways-large-1c
pathways-large-2
pathways-large-3
pathways-large-4
pathways-large-6b
pathways-small-2
pathways-small-1
pathways-large-5
pathways-large-11
pathways-large-7
pathways-large-8
pathways-large-9
Contact

Level 1, 73 Australia Street
Camperdown NSW 2050 Australia
Ph: (02) 8970 1197
inbox@persona.net.au


Persona

We are a branding studio based in Sydney. We deliver strategic creative across a number of sectors including property, fashion, hospitality and government. Learn more about our studio and our working process here.

© 2018 Studio Persona. Strategic brand design from Sydney, Australia.