Brand Development / Design / Digital Design
We where engaged by Pathways Residences to overhaul the brand identity of Pathways Healthcare. The key objective was to develop a residence hierachy that allowed for multiple locations under a single parent identity.
The new brand also needed to convey the high level of refinement and service on offer and communicate the experience residents encounter within the surrounds of the new flagship properties.
- Name generation
- Brand architecture
- Brand identity development
- Art direction and photography
- Website design and development
- Production management
We are a branding studio based in Sydney. We deliver strategic creative across a number of sectors including property, fashion, hospitality and government. Learn more about our studio and our working process here.
© 2022 Persona. Strategic brand design from Sydney, Australia.