BMG Australia
Concept Development / Design / Experiential
Building a brand experience
BMG, one of the world's leading new model music companies, was looking for something distinctly different to engage with artists at their new Australian headquarters in Sydney.
Working with CEO Heath Johns and motorcycle brand Sol Invictus, we created the BOOMBOXX concept, the ultimate post apocolyptic custom motorcycle, with the finished motorcycle permantly on display at the Surry Hills HQ / recording studios of BMG.
We also created a range of content to promote the build through social channels, as well as developing some accompanying apparel.
Scope
- Concept creation
- Experiential
- Art Direction and photography
- Design
- Social media strategy
- Production management
Persona
We are a branding studio based in Sydney. We deliver strategic creative across a number of sectors including property, fashion, hospitality and government. Learn more about our studio and our working process here.
© 2022 Persona. Strategic brand design from Sydney, Australia.